BACKGROUND
Riff Raff had the bones, but no real identity. It needed a point of view, something that matched the energy of the room instead of just serving drinks in it.

CONCEPT
Built it as a mood. A cocktail lounge that moves with the night and actually fun. Not overly polished, not trying too hard. The idea was to make it feel like something you’re in on, not something being marketed to you.

EXECUTION
Led creative across video, social, and the space itself. Capturing the night as it unfolds and turning it into content that feels lived-in. Less campaign, more “you kind of had to be there.”

RESULTS
+88.5% CTR (paid social remarketing)
–35.5% CPC (paid social prospecting)
+93% organic traffic
+53% engagement time
Video-led blog content drove +162% more engagement and ranked for 20% more keywords

Recognition
2025 Adrian Award Winner (Bronze)! Not bad for a night out.