BACKGROUND
The goal was to translate a TV show’s world into something people could actually step into, without it feeling like a gimmick. Sometimes simple is better and that's the direction I went with this one. 
CONCEPT
Turn the show into a drinkable experience. A cocktail menu inspired by Mid-Century Modern that channels each character’s personality. Playful, a little dramatic, and very Palm Springs. Think less “themed menu,” more “you’re in on the storyline.”

EXECUTION
Led the creative direction behind the concept. Bringing the drink's tone, characters, and visual identity into the space through a stylized, story-driven menu and social-first rollout. Built to feel immersive, not overly branded.

RECOGNITION
Featured in Time Out New York and Scene Think.
Drove foot traffic, social engagement, and a stronger connection between entertainment and in-person experience.