BACKGROUND
They say not to bring your personal life into work but in the creative space that can actually help you. Breakups are usually sad and especially during Valentine's Day! We saw an opportunity to make them… not that (desperately need our girl time in these moments). Instead of avoiding the moment, we turned it into something people would actually lean into.
CONCEPT
The Break Up Suite turned heartbreak into a reason to check in. I built a package and threw in a giveaway too built around the idea that if you’re going through it, you might as well do it somewhere with good drinks, a good room, and a story worth telling. Equal parts therapy, chaos, and content.

EXECUTION
Led the concept and creative bringing it to life through social-first storytelling and a giveaway that people genuinely wanted to participate in and share. Designed to feel culturally relevant, a little messy, and very internet-aware.

RESULTS
$200K revenue (year two)
$120K revenue (year one)
Significant lift in brand awareness and social engagement 
High-performing viral content that extended well beyond the initial campaign
Proof that heartbreak sells...when you package it right.